Community Sense

Shana shares how community can act as a bridge to foster connections between individuals and amplify the work that they do, how to engage leadership to get their buy in on your community strategy, and how to build inclusive programming and partnerships that celebrate the work of diverse professionals. Tune in to hear it all!

Shana Sumers

Senior Manager of Diversity, Equity, Inclusion, and Belonging Communities at HubSpot

Learn how community can act as a bridge to foster connections between individuals and amplify the work that they do.


Building A Bridge With Community with Shana Summers at HubSpot

Building A Bridge With Community with Shana Sumers at HubSpot

Chris shares how their community has grown and evolved, why scalability shouldn't be a key concern when building a community, why communities need nurturing, and more! Tune in today to hear it all.&nbsp;

Chris Anderson

Sr. Director, Lifecycle Engagement & Retention

Learn why scalability shouldn't be a key concern when building a community and why communities need nurturing.


Do Things That Don't Scale with Chris Anderson at Guru

Zoë Hartsfield, currently Community Manager at Spekit, and formerly Community/Partner Manager at Dooly (at the time of our interview), understands the power of going to where the people are, rather than trying to attract folks to come to them. Zoë is a believer in the power of community to solve problems, and shares her tips on leveraging community to support the growth and development of your brand

Zoë Hartsfield

Community Manager, Spekit

Instead of building your own community from scratch, find a community where your target person already is.


Leveraging Established Communities with Zoë Hartsfield at Spekit

As Director of Partnerships, Community, and Social Media at Chili Piper, Dan Cmejla helped increase the company’s revenue by over 400% through the use of advanced community strategies, and he joins us today to share them. Key takeaways from our discussion are key questions to ask before starting a community, building a ‘community ecosystem’ by aligning your community with other similar ones that surround brands in your niche, and how to encourage community members to advertise your brand without explicitly asking.

Dan Cmejla

Director of Partnerships, Community, and Social Media

Increases your company's revenue by using advanced community strategies.


Designing a Community Strategy with Dan Cmejla at Chili Piper

Designing a Community Strategy 

Managing a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences.

Christina Garnett

Senior Marketing Manager, Offline Community & Advocacy, HubSpot

Managing a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality


The Power of Selflessness with Christina Garnett at HubSpot

Building a robust community is about more than the provision of resources and benefits. Companies need to think about how they can take members on a journey and deliver value at each step. This is a process that requires constant work and intentionality.&nbsp;

Marjorie Anderson

Product Manager, Digital Communities at Project Management Institute

Building a robust community is about more than the provision of resources and benefits. 


Building Member Journeys with Marjorie Anderson at PMI

Building Member Journeys with Marjorie Anderson at Project Management Institute

For those of us building brand communities, KPIs are not always easy, but they are essential to checking your progress and sharing it back to your organization. To help us understand the art and science of community KPIs, today’s guest is Colin Campbell, Head of Community at Outreach.

Colin Campbell

Head of Community at Outreach

Learn about the art and science of community KPIs


The Art & Science of Community KPIs with Colin Campbell at Outreach

Community Sense Podcast

About Community Sense

Join Carly and Mark on Community Sense as we talk with the world’s best community builders to get inspired and learn the strategies for building and sustaining a thriving B2B community. 

After every episode, you’ll walk away with actionable ideas for building a successful community rooted in impact, collaboration, and growth.

Building A Bridge With Community with Shana Summers at HubSpot

DESCRIPTION

Today's Host

Mark Kilens

Carly Pallis

Today's Guests

Shana Sumers

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