Designing a Community Strategy with Dan Cmejla at Chili Piper
A buyer doesn’t make decisions based on an email they got from a sales rep, but rather from recommendations they get from communities they trust.
This means that any community strategy should start by looking at where buyers are spending time. As Director of Partnerships, Community, and Social Media at Chili Piper, Dan Cmejla helped increase the company’s revenue by over 400% through the use of advanced community strategies, and he joins us today to share them.
Key takeaways from our discussion are key questions to ask before starting a community, building a ‘community ecosystem’ by aligning your community with other similar ones that surround brands in your niche, and how to encourage community members to advertise your brand without explicitly asking.
We also get into advanced methods for measuring community ROI that go far beyond pipelines, strategies of combing community with event teams, and the need for companies to have the bandwidth to support field marketing strategies. For a mastermind that is brimming with value on designing a community strategy from Dan Cmejla, tune in today.