The Power of Selflessness with Christina Garnett at HubSpot
Managing a community of millions of people is no small feat and requires a selfless and deeply customer-centric mentality. With that in mind, we're honored to be joined by the Senior Marketing Manager of Hubspot, Christina Garnett, who is an advocacy strategist and focuses on community building using audience intelligence and social listening to learn more about audiences.
Here to talk us through how she continues to grow and expand the massive community of HubSpot fans, customers, and partners, Christina shares the various ways she is able to determine their needs and behaviors in order to create and provide ongoing value and connection. Learn about how they measure engaged community as goal-dependent, the importance of moving beyond metrics and KPIs to find the core of what the customer needs to feel seen, and how community-for-business is intrinsically bound within the HubSpot ideology.
We dive into their micro-communities and briefly discuss the organic connection of learning-based cohorts, before moving on to how they connect with their many external communities and partners. We then take a quick look into gamification and the primary focus of identifying and catering to the different needs people will bring to the table before Christina explains why stewardship of a community is like growing hydrangeas,
In closing, you'll hear about the biggest misconceptions she sees, from audience versus community to the fallacy that there is one magic tool that works for everybody. With so many HubSpot community offerings and programs to unpack, plus Christina's incredible insights and perspectives on selflessly putting that community first every time, this is one episode you don't want to miss!