The Art & Science of Community KPIs with Colin Campbell at Outreach
For those of us building brand communities, KPIs are not always easy, but they are essential to checking your
progress and sharing it back to your organization. To help us understand the art and science of community
KPIs, today’s guest is Colin Campbell, Head of Community at Outreach.
Colin was originally part of the team at Sales Hacker, a standalone community focused on the sales persona,
until it was acquired by Outreach three years ago. He is still very much involved with the Sales Hacker brand
and, as you'll discover today, he is constantly thinking about how it overlaps with Outreach.
This conversation centers around the importance of building a community with the people that make up that community rather than one that serves the needs of the organization and how Outreach has adjusted their strategy to build with Revenue Innovators, for Revenue Innovators We touch on pipeline generation, skillsets, and the value of developing a common vocabulary, plus so much more!