Leveraging Established Communities with Zoë Hartsfield at Spekit
We're lucky to have Zoë Hartsfield, currently Community Manager at Spekit, and formerly Community/Partner Manager at Dooly (at the time of our interview), share her experiences with leveraging external communities to collaborate, solve problems, work towards the same goals, commiserate together, and grow revenue. She takes down some misconceptions about how community building works and shares her perspective on the future of community for B2B businesses.
Key takeaways from our discussion include the various career paths that can lead to a role in community management, how to identify the inflection point of your community, how to make the decision to build your own community vs engage in established communities, and the the power of knowing your audience and staying true to your brand.
Zoë Hartsfield's passion for building community and meaningful relationships is unmatched – tune in to hear more!